As the year comes to a close, CRAVITY have dropped a gift, a new single album FIND THE ORBIT—a three-track marvel that shows their artistic evolution and unstoppable ambition. Leading the charge is the title track, Now or Never, accompanied by a jaw-dropping music video that captures their vibrant energy and fearless leap into a thrilling new chapter.

Drawing inspiration from the cosmic concept of orbits, the album symbolises balance, interaction, and growth. Like celestial bodies navigating their own paths yet maintaining harmony, the nine members – Serim, Allen, Jungmo, Woobin, Wonjin, Minhee, Hyeongjun, Taeyoung, and Seongmin -set out on a bold path driven by their unity and creativity.

The title track, Now or Never, co-written by Serim and Allen, is a bold anthem full of confidence and drive. Filled with explosive guitar riffs, driving drum beats, and intense vocal melodies, the song declares CRAVITY’s resolve to embrace challenges and seize every moment. The accompanying music video amplifies this intensity, displaying their dynamic energy while exploring themes of individuality and connection.

“Now or Never” is about recognizing the power of the present and going all in with confidence. It’s our way of showing our fearless approach to life and music. – CRAVITY

The album also features Secret, a nostalgic disco-pop gem. The track depicts the tender journey of personal affection transforming into a shared secret. Meanwhile, Horizon, co-produced by member Woobin, takes fans on an emotional ride. Inspired by their appearance on Road to Kingdom: ACE OF ACE, the song weaves a dreamy guitar riff with a drum-and-bass beat, narrating their climb from darkness to the skies alongside their fans, LUVITY.

Since their debut in 2020 under Starship Entertainment, CRAVITY has been a force to be reckoned with, consistently delivering fresh music and performances. Their rise has been remarkable, earning awards such as Rookie of the Year awards and a spot as the first 2020 K-pop rookie group to top the U.S. iTunes Top K-Pop Albums chart. They’ve been celebrated by global outlets like PAPER Magazine, Rolling Stone, and Teen Vogue, which recognized their evolution and artistry.

FIND THE ORBIT is not just an album—it’s a statement. CRAVITY is determined to push limits, embrace their growth, and keep impressing their fans with new music. Get ready to feel their pull – because CRAVITY is only just getting started!

Image courtesy of Starship Entertainment