“I was into all kinds of art when I was growing up. One time I wanted to be a painter, then I thought of becoming a fashion designer, I wasn’t sure about singing,” CHE, a Seoul-born singer-songwriter, says thoughtfully as he speaks about whether music was his intended career path from the start.  Exposed to […]

BE is BTS’ fourth (Korean) studio album and follows the record-breaking Map of the Soul: 7 from earlier in the year (February 21). Released on the 20th November, six months after the later, BE is a project album that is best understood as a personal response to COVID-19. BE is grounded in reality; while the […]

“I was drawn to how I can express my own thoughts and emotions through the lyrics or the melody”, says Jaechan, a 19-year-old member of a South Korean group, DONGKIZ, when asked if music was his future. While not all of the members thought of starting their adult lives as a part of a K-pop […]

It has been just over two years since SURL, a pop/rock band, debuted. Although they are fresh-faces in the South Korean music market, Ho-seung, Han-bin, Myung-seok and Do-yeon have already won over not only a domestic audience but also gained a decent European fanbase. In September of 2018, SURL released their 1st official song called […]

Dancing has been a way of life for Jay Kim, a former 1Million Dance Studio choreographer and contemporary dancer, since he was 13 years old. Known for his artistic choreography for K-pop idols such as Taemin of SHINee, Luhan (former member of EXO), The Boyz, Jay Park, and an emerging group called KAACHI, Jay Kim […]

What really happens to idols after leaving their K-pop groups? Following several years of training and sometimes years of performing, regardless of their level of fame, the future is often bleak. There are various reasons for why idols part ways with their companies, but from what one has seen, it is often because of the […]

Neo-soul is believed to have originated in the mid-1990s with the exquisite work of Tony! Toni! Toné! and with D’Angelo’s debut album, Brown Sugar, released in 1995. While Tony! Toni! Toné! was well-known for their soul and R&B sound in the late 1980s, it was their 4th album, the last one they made as a […]

R&B, like many other musical genres, has evolved over the years. Originally having its roots in blues, jazz and gospel, with time, it embraced a mixture of pop and soul with elements of hip-hop. And with many new emerging talents on the horizon, the R&B music market is experiencing a huge boom – just look […]

K-pop powerful boy-group ONEUS announced their very first online concert titled ONEUS 1st Ontact Live [CRUSH ON Ø US]. The concert will be held on November 28, 1:00pm (KST) – 4am UK Time. MyMusicTaste will be partnering as the ticketing and streaming platform for ONEUS’s first online concert providing the best service and experience for […]

The Hallyu Korea (K-pop Swiss) Association of Switzerland, hosted by the Ministry of Culture, Sports and Tourism and KOFICE, will stream the online event Hallyu Com-On 2020 Swiss on YouTube on November 21, 2020 from 7pm to 10pm Korean time, and 10am to 1pm UK time. Photo © Courtesy of Korean Swiss Wave Hallyu Korea […]