BE is BTS’ fourth (Korean) studio album and follows the record-breaking Map of the Soul: 7 from earlier in the year (February 21). Released on the 20th November, six months after the later, BE is a project album that is best understood as a personal response to COVID-19. BE is grounded in reality; while the […]

“I was drawn to how I can express my own thoughts and emotions through the lyrics or the melody”, says Jaechan, a 19-year-old member of a South Korean group, DONGKIZ, when asked if music was his future. While not all of the members thought of starting their adult lives as a part of a K-pop […]

K-pop powerful boy-group ONEUS announced their very first online concert titled ONEUS 1st Ontact Live [CRUSH ON Ø US]. The concert will be held on November 28, 1:00pm (KST) – 4am UK Time. MyMusicTaste will be partnering as the ticketing and streaming platform for ONEUS’s first online concert providing the best service and experience for […]

The Hallyu Korea (K-pop Swiss) Association of Switzerland, hosted by the Ministry of Culture, Sports and Tourism and KOFICE, will stream the online event Hallyu Com-On 2020 Swiss on YouTube on November 21, 2020 from 7pm to 10pm Korean time, and 10am to 1pm UK time. Photo © Courtesy of Korean Swiss Wave Hallyu Korea […]

After successfully captivating audiences all over the world, and faithful to their will of always staying connected to their fans, ATEEZ will be holding their second anniversary concert; ATEEZ 2ND ANNIVERSARY ONLINE CONCERT : Port of Call on October 24 starting 15:00 KST.  This show comes to celebrate ATEEZ’ successful 2 years since debut, in […]

LOOΠΔ, a Billboard acclaimed South Korean girl-group, invites fans around the globe to their first online concert, 이달의 소녀 LOOΠΔ On Wave (LOOΠΔTHEWORLD : Midnight Festival). Being broadcasted online globally this October 20 at 00:00 AM KST, the Midnight Festival will bring LOONA’s most treasured performances as well as brand new stages of their upcoming album, […]

“With the past, I have nothing to do; nor with the future. I live now” – Art Buchwald. Dynamite is BTS’ first English language single since their collaboration with Steve Aoki for Waste it On Me (25th October 2018). The surprise release of the single was announced on 2nd August and accompanied by a countdown […]

Worldwide sensation ATEEZ is calling on their fans, once again,  to choose their next promotional song through a special voting event. After the success of last year’s voting project which counted over 620 000 votes, and led to Wave being chosen as the main promotional song for their third album TREASURE EP.3: One To All, ATEEZ […]

After successfully captivating audiences all over the world in 2019 and faithful to their will of always staying connected to their fans, ATEEZ will be holding their online comeback show AIR CON ZERO: FEVER Part. 1 on July 28 starting 22:00 KST. This show comes to celebrate ATEEZ’s impending comeback in today’s reality of restricted […]

K-Pop is the leading trend these days, there is no doubt about it; it does not only stand for a change of power on the charts, no: the door to South Korea’s cultural and commercial invasion of western markets has been blown wide open. It comes as no surprise that more K-talents have been set […]