Song Seol-hui, a South Korean model represented by A.Conic, a fast-growing modelling agency from Seoul, is known for her down-to-earth style and personality. Song started modelling just three years ago, but her confidence in front of the camera and on the catwalk is indisputable. Her honesty in conveying her opinions on the Korean fashion industry and its harsh reality make a person admire Song even more.

Since Song Seol-hui started modelling, she has been relatively busy with the adrenaline-packed runways during Seoul Fashion Week and other fashion related events. She also shot various editorials, including those for 23&24, The Bling Magazine, Dazed Korea and Diesel. We were lucky to catch her for a quick chat in the short time she had off between her current projects, and we talked about everything fashion world-related.

You have been present in the fashion business for a short while now – what made you decide to pursue a career as a model in the first place?

I have worked in the fashion industry for three years now. A variety of fashion shows and photo shoots made me pursue my career as a model professionally.

How do you balance your everyday life and working as a model, especially in such a demanding industry?

I think it’s actually hard to balance everything. Modelling is the number one thing for me for now, so anything else is secondary.

Modelling requires to be in a top form, what do you do to stay in shape?

I’m not always in the best shape and condition. I try to control my diet, but often, it causes me a lot of stress. That’s why I try to focus on practicing my mind control.

Photo © A.Conic 

Fashion trends change rapidly, no matter the country and style. What are the fashion trends you love the most this year?

I’m not sure if it’s the trend these days, but I usually like simple, basic looks and clothing. Those are the kinds of styles I like to showcase myself.

Modelling industry is known to be harsh; how do you perceive Korean modelling industry? Is there anything you really wish would change?

The industry is very harsh and heartless. One thing that I would want to change is the issue of a wage. There are no specific payment standards for models, which makes it hard for me to manage my plans and also save money.

Do you ever get shy in front of the camera?

No, I never get shy in front of the camera, because when I was growing up, I liked to look at the mirror and act, and pretend I was a model. Being in front of the camera is very similar to staring at yourself in the mirror. I’m always excited about photo shoots.

Which part of your job as a model do you find the most difficult? And which is the most rewarding?

I have to make myself look very unique and cool, which is very hard. I feel like I always have to stand out as a model. This is why after I’m done with my jobs (such as shows or projects for magazines), I get super satisfied.

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Photo © Dazed Korea 

Coco Chanel once said, “In order to be irreplaceable one must always be different.” What, in your opinion, makes you different from the other models around you?

What makes me special is my ability. Though appearance is important, modelling also requires expression and attitudes. The two are something I bring to the table myself, they are something I take care of and do myself.

What do you think is your greatest strength as a model?

I’m sure that I have an attractive face. That makes me confident of who I am.

Photo © A.Conic 

As modelling career is relatively short; do you have any plans for the future when you leave modelling?

I am planning for my future. After quitting this job, I want to do something that I will like as much as I like modelling.

Have you ever modelled outside of Korea? If yes, what country did you go to model?

I’ve only been to Vietnam and China for an event, for a couple of days. I liked the way it was all organised and if they invite me, I would like to go there again.

What’s next for you? Any plans for the future?

For now, I am planning to do modelling and will start thinking about a second job at some point. I’m sure it will be something as exciting.


Photo © A.Conic 

We’d like to thank A.Conic for their assistance in the interview and to Song Seol-hui who kindly took the time to answer our questions.

Written and interviewed by Maggie Gogler

Edited by Sanja Struna

Featured photo © A.Conic and its photographer

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