Now in its second year, C.at Work Festa again proved to be a great success, drawing in both pre-registered attendees and passersby alike.

Positioned as a dynamic celebration where trends and culture meet, the event offered diverse engaging content. Bringing the rich diversity and global impact of K-culture, from fashion to art, this year’s edition not only built on the inaugural event’s success but surpassed it, delivering exceptional results.

Held from the 17th to the 20th in the plaza in front of Shinsegae Department Store in Gangnam, Seoul, the event attracted over 16,000 overall visitors, marking another successful edition.

The C.at Work Festa is based on the theme, “a stage where works (WORK) from different fields come together to become art (ART).” By combining content considered as works from various business areas, it was transformed into a cultural festival for the public to enjoy and experience. With collaboration from Shinsegae Department Store, Shinsegae International, and Seocho-gu as a partner, the C.at Work Festa evolved into a global festival under the theme ‘NEW WORLD,’ mixing K-pop, K-fashion, and K-art. The event exceeded the success of last year’s first edition, beginning on a high note with all tickets for the pre-sold performance fashion shows selling out.

Throughout the four days, visitors were treated to a variety of content, including the opening fashion show celebrating the 35th anniversary of the fashion design school ‘Esmod Seoul.’ The premium total beauty brand ‘VIDIVICI,’ developed by Shinsegae International, introduced its new concept through the ‘VENI by VIDIVICI’ capsule collection. Other fashion shows were held by 11 brands beloved by Gen Z, including ‘ZAGAE,’ ‘51PERCENT,’ ‘SUN WOO,’ ‘L’EGARNET,’ ‘KYO,’ ‘nibgnus,’ ‘SOONJEANS,’ ‘Wingka By Kowgi,’ and ‘NACHE.’

The performance fashion shows featured collaborations with various artists, including Kim Doyeon Dance Crew, singer-songwriter Kim Yoon Ah (lead singer of the band Jaurim), 1MILLION choreographer Lia Kim, the band IT’S, and dance crew HEYYEH of the girl group KISS OF LIFE. These collaborations brought brand concepts and inspiration to life, creating a dynamic stage that felt more like a performance hall than a traditional fashion show and received enthusiastic responses from the audience.

In addition, an exhibition featured stage costumes from SM Entertainment’s artists, including TVXQ, Girls’ Generation, Red Velvet, NCT, and aespa, in collaboration with global fine artists like Kim Kira, Sascha Pohle, Lee Jaei, Han Yohan, and Hong Seung-hye.

Hosting the event in the outdoor plaza in front of Shinsegae Department Store in Gangnam – a high-traffic area – enabled greater public participation, creating a stage where both attendees and passersby could enjoy K-fashion. The event successfully presented the diversity and strength of K-culture, from fashion to art.

ESteem, the organizer of the event, is a leading trend creation company in Korea, covering all areas of lifestyle, including fashion, beauty, and art. With the vision of ‘lifestyle trend accelerating,’ ESteem continues to expand its business through the production of content and events both online and offline, alongside its 400 affiliated artists, including entertainers, influencers, and specialists.

Featured image courtesy of ESteem / MIXCON

_{View of the Arts is an online publication that chiefly deals with films, music, and art, with an emphasis on the Asian entertainment industry. We hope our audience will grow with us as we explore new platforms such as K-pop / K-music, and Asian music in general, and continue to dive into the talented and ever-growing scene of film, music, and arts, worldwide.}